Ballarat Search Engine Optimisation

What is Search Engine Optimisation?
Search engine optimisation, or SEO for short, is all about making your website easier to find in search engines (like Google, MSN & Yahoo, as well as many others). This is done by using well formed code or 'tags', hidden in the code that makes your website.

Title, Keyword and Description tags are the most important. By having fully optimised tags, your website stands a better chance of being found when people search for your chosen product or service. This means deciding on the 'key' words you want to include on your website (based on your industry) for search engines to trace. This is one of the most important considerations when building a website.

Why do I need it?
Search engines send out things that are called 'bots', or robots, which crawl the internet in search of new content and new websites. These search engine spiders, as they are also known, look not only at the content that is viewed by your readers, but also the hidden code of the website that you don't see. If you don't have the right keywords appearing on your page, in the right places, you can be missing out on valuable traffic.

Shaken Designz provides a consultation service, assessing what your website needs to improve its rankings.

Some of the things I look at during this process are:

+ Current SERP Rank - What position you are placed in the major search engines
+ Meta Tags - to help your website be found during web searches
+ Keyword Improvements - increasing the keywords listed on your website
+ Image Optimisation - decreases page load times
+ Linking Structure - having a linking structure in place to increase your SERP ranking
+ Crawlability - Making your website 'spider' friendly by removing unneeded code and clutter

All of the features above are responsible for where you place in search engines. Improving each of these in turn, will improve your website's ranking, and as a result bring more business leads to you. I highly recommend that you purchase SEO when you are considering marketing your business on the web as there is little point in having a website if it cannot be found easily. It is a service that is beneficial to both new and existing websites.

How do I go about purchasing SEO for my website?
Contact Shaken Designz now for a no obligation quote or you can email me for more information. I can advise you on what needs to be done, and inform you how SEO can help you more.

> The SEO Process - What's involved?
> SEO Training - Learn SEO for yourself